Engagement rate with influencer Instagram posts in the UK H1 2018, by type
This statistic illustrates the best performing influencer post types on Instagram based on engagement rate in the United Kingdom (UK) during the first half of 2018. Competitions or giveaways were the most popular among users with an engagement rate of 3.78 percent. Brand ambassador and product promotion posts followed in the second and third place with engagement rates of 3.36 percent and 3.22 percent, respectively.